PR Needs to Master The Art of the Public Apology
Americans are a forgiving lot. But you already knew that. Nevertheless, making a public apology is an art form, and something that communicators need to be well-versed for those times when there is a...
View ArticleMcDonald’s Open Mouth, Inserts Clown Foot (Again)
McDonald’s stumbled badly in its employee communications again, and unfortunately for Mayor McCheese and his cohorts their internal communications have become external. This time, the fast food giant...
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